SEO is the New Eye Candy
Wednesday, June 15th, 2005Not that I’m actively looking for a new job or anything, but I like to hit the boards on various job sites and just see what’s floating around out there. I’ve come across a rather interesting bit of information that seems to be creeping into the prerequisites of companies seeking designers. Now, when I say designers, I don’t mean your average “Web Producers” that get paid $15 USD/per hour, I mean someone that knows what Information Architecture and Information Design (just to name two) is and how to at least implement these practices from a technical standpoint and has read literature on the facts and nuances behind these young fields. I’m talking about the people who bill more than an administrative assistants wage and know there is more to life than WYSIWYG and Front Page.
I’m talking about those that know what SEO is, the basics of implementing and why this is becoming an ever evolving piece of information to have on your resume and engrained into your skulls. For those smart ones out there that know what I’m talking about and have been looking for gainful employment, you can add another thing to your resume that recruiters will understand. Fortunately, I’ve worked for two organizations that know what I’m talking about.